日曜日, 1月 03, 2010

forecast direction of 2010's internet?

In 1990's after Windows95 had released, the internet became familiar and thousands of people started to publish their contents on the web.

At that time, the only path to access their contents was typing the url to the browser. So, you could only know the new web sites from other media such as magazines or words of mouth.

And then some people started to make their own link sites, just like a bookmarks in the browser so that other people can get to the appealing contents. Some of them gained popularity such as Yahoo! earned big scale of traffic from their directory service edited by contracted web surfers.

In the end of 1990's, web had fattened so much that human based sorting could not satisfy the needs of internet users anymore. No other robot crawled search service was suitable for practical use than Google. Google served full-text search of almost all of the web sites and ordered them by relevancy.

In 2000's, though Google-type search service was the major traffic hub of web, the new wave of internet innovation occurred mostly in social sector. SNS, social bookmark, mini blogging service made a new path to get the web contents, “feeds from your friends”. These are pushed information very similar to mass media, but the big difference is that social media is personalized as it is.

So, what about 2010's? The keywords would be personalization and semantic web.
Personalization is needed because web service need to know more about the users. Classical web service returns same results to all the people, but users are individual. There are several information on the SNS-type websites, so Google Friend Connect or Facebook Connect will let the web to be more personalized.
Semantic web is much more tough to be achieved. Web develop environment and the browsers should let the webmasters implement there websites more structured. HTML5 might be a key to do this.

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